Posted on 2006-05-02 08:55
shaofan 阅读(255)
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English
So effective was his discovery, that through out his rule, he continued to refine it. Hundreds of statues were made of his xxx physical presence.
Alex may have had a perfect image. This is useless unless he could get it circulated to the people who mattered most, his new subjects.
Today we take it for granted just how easy it is to distribute an image. By the press of a button, u can send a picture to a vast number of people, almost anywhere in the world. But for Alex, of course things weren't so simple. He needed to find a way of giving his subjects a daily reminder of who was in charge. The solution was quite literally, to put his face in the palm of their hands. This is what he came up with, a face on a coin. He established 30 mints, producing thousands of this through out his empire, and on each one, they had a head close resembling his own.
Alex had found a powerful way to spread his image through out the empire. For generations, Alex's successors would produce coins with his face on them. Any association with Alex would also give them authority. It's a brilliant idea, and one which leaders ever since used as a daily reminder to us all of who is in charge. And of course, the power of human face continues to shape our political landscape today.
By Alex's time, leaders in the ancient world understood just how susceptible a human mind was to the persuasive power of art, and they used images to promote themselves, and then message. But there's a more ruthless type of leader in the modern world, who aims to wield the power of images in another way. It's something more ambitious than just self promotion. Something far darker, much more sinister.
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heroic adj. 英雄的
susceptible adj. 易受影响的